The mission of RegeneX is to reduce waste in the world of linen, benefitting both the economy and the environment. Through innovations in chemistry and in the cleaning process, RegeneX can restore condemned linen, preventing much needless waste and overproduction, and in turn generating great savings for the laundry companies who purchase their services. RegeneX asked Cool Hand Studios to build a new website that reflects their innovative character.

The truly unique aspect of the site is its Calculator feature, which allows a prospective customer to estimate their potential savings in linen, according to the type, cost, and quantity of their linen products. The calculator indicates the cost and carbon footprint associated with replacing the linen, as well as the estimated potential savings if they choose to “RegeneX” their stock. A PDF report incorporating these estimates is also sent via email to the customer.